THEE ULTIMATE TOOTHPASTE. EVER.

Closeup has launched its newest innovative product of gel toothpaste - thee new CLOSEUP FIRE-FREEZE.

Thee New Closeup Fire-Freeze

Closeup Fire-Freeze dual gel toothpaste has a unique warm and cooling sensation while brushing your teeth, giving you a satisfaction of THEE ULTIMATE LONG-LASTING FRESH BREATH.

How Closeup Fire-Freeze work
At first, you will feel thee mild yet warm feeling because the red gel thoroughly cleans and kills the bacteria in your mouth. It has Zinc Sulfate, a special active ingredient that kills odor-causing bacteria.

After brushing, you will feel thee cooling effect because the blue gel gives the mouth an intense cooling sensation for long-lasting fresh breath. The blue gel has a state-of-the-art, patented cooling molecule, that will leave you hours and hours and hours of cold feeling in your mouth.

With the two gels combined, and with thee Chemosensory Technology that delivers the two opposite sensations together in one brushing, it will give you THEE ULTIMATE LONG-LASTING FRESH BREATH you have never tried before.

Have you ever felt that bursting sensation while gargling with mouthwash, like Listerine for example? Closeup Fire-Freeze has that special feature too. So you have not only brushed your teeth but also, you will get a fresher breath like you've used any mouthwash! It will also give you whiter teeth compared to other gel-like toothpaste brands. [read: 3-in-1 toothpaste!]



How effective is Closeup Fire-Freeze

Bloggers and staff of Unilever
photo courtesy of ClumsyClariss

I have been privileged to be one of the chosen bloggers to take part in their launching of this great product last August 3. It was held at LazerXtreme in Market! Market!, Taguig City with other bloggers and guests.

The first part of the event, bloggers and guests went up to the beautiful ladies who tested our 'breath' for sulfate content using the Halimeter. 

Juan Hapito on the Halimeter

The lady who got the measurement of sulfate content in my mouth said 5 would be the highest level, meaning it has tons of sulfate content, giving you that bad breath. With all honesty, my breath measured 5 at first. So yeah, I have so many sulfate content in my mouth in a span of 1 hour (the moment I brushed my teeth, left the house and went to the venue and get my breath measured)

Juan and Luna trying the new Closeup Fire-Freeze
for the first time

Then I was led to the 'brushing area' and the guy gave me a toothbrush with Closeup Fire-Freeze dual-gel toothpaste. And I have to tell you, I have felt the warm feeling and the bursting sensation while brushing. Then the cooling effect was felt after brushing. Then our breath was measured again using the Halimeter, and my breath measured 0!

satisfied Closeup Fire-Freeze users

We were then led to the 'arena' and played LazerXtreme. We were divided into 2 groups, Fire and Freeze; I was part of the latter. While we were being briefed on how the game should be played, I can feel a cold sensation in my mouth. It has like a cool breeze inside my mouth but not stingy and piercing to the gums and teeth. During the game, I was huffing and puffing because I keep on running around the arena --- and yes, I can still feel the breeze in my mouth! The game lasted 30 minutes and without any exaggeration, the feeling of cool and fresh breath still remains. Who else won the challenge? Freeze rose and defeated Fire, of course.

Freeze, the winning team

Then we went to The Stock Market Cafe in Bonifacio High Street for dinner and got a closeup interaction with the people behind thee Closeup Fire-Freeze, people from Unilever, who explained to us guests and bloggers, elaborately how Closeup Fire-Freeze work. But before dinner, our breaths were measured for the last time -- I still got 0!

The Stock Market Cafe

I got home around 2 in the morning and I can tell you, that my breath still feels fresh even if the event started around 7 in the evening!  I was actually thinking of not brushing before going to sleep, but I still did because I wanted to feel again the intense freshness.

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